Top 10 Most Sought After New Generation Artists In The Nigerian Music Industry
The Nigerian music industry, without a question, is growing steadily. Most prolific and veteran Artists like Wizkid, Davido, Burna Boy, Olamide, Phyno, M.I. Abaga, Yemi Alade, Tiwa Savage, Tekno, and others rose to prominence at the turn of the past decade(s). These incredible artists consistently produced international record-breaking and chart-topping tunes that have propelled the industry to its present heights. A fresh era of artists has evolved quietly but quickly to become the fresh start of good progression in the ever-vibrant Nigerian music scene.
Divine (Rema) is a moniker that encapsulates his meteoric rise to fame. Divine Ikubor, who is popularly known as Rema, is a Nigerian Artist who commenced his singing profession by rapping in a church choir group named Rap Nation, located in the core of Benin. After series of unfortunate occurrences that involved losing his father to the cold hand of death while he was just 14 years old, which leads to him suffering financially, and temporarily migrating to Ghana at one time. Suddenly, fate beamed on him once more when Afro-pop legend D’Prince of JONZING World Records spotted him on Instagram and signed him to the record label.
He released a brand new single this month with the visuals to the track dubbed “SOUNDGASM”.
Fireboy DML is a Nigerian Artist who is signed to YBNL Music and he was well-known when he released Laughter, Tears, and Goosebumps, Fireboy’s debut album, which established him as a renowned performer with ecstatic grooving Afro-pop voice and creative songwriting talent. The 25-year-old English alumnus keeps bringing the heat to the Nigerian music industry as one of the champions of the “new school,” with two great albums and several accolades under his belt.
With artists like Ikuforiji Abdulrahman Olaitan, widely known as Oxlade, Nigeria’s diversified music culture is thriving. Mamiwota, his renowned duet with Chocolate City rapper Blaqbonez, was his christening into musical success. His greatest trademark is his gentle, flowing RnB vocals, which have earned him the moniker “Nigerian Chris Brown.” His sound is described as a cross between Afro-fusion and mainstream music by him.
Nigeria’s budding superstar, Akinbiyi Abiola Ahmed, is a laurel in the new era of Nigerian music, living and breathing gospel of the streets. In the two years since his debut, the Naija street/Afro-Pop singer has had a tremendous run, producing a debut EP dubbed High Tension and appearing on many notable international bodies of work, which is inclusive of his collaboration with Davido in the A Better Time Album. His sound is distinguished by sociopolitical satire, social problems, and inspirational thoughts on life.
Stanley Didia’s inspiration tank brimmed with stories of his grandfather’s experiences as a percussionist in Celestine Ukwu’s highlife band and witnessing his father play drums as a child, and at the age of 15, he chose to pursue a career as a musician.
Omah Lay went to Lagos to establish himself as one of Nigeria’s burgeoning musical talents. Omah Lay’s early recordings, such as You, Bad Influence, and others, were supported by music management gurus such as The Plug media, among others, and reinforced his burgeoning reputation and drew a global fan-base. With two EPs under his belt, the 23-year-old Afro-fusion singer keeps walking hand-in-hand with the next generation of Nigerian artists in the heritage halls.
Joeboy, who is best known for his charming, softly sung Afro-RnB love ballads, is one of the most prominent faces of the new school in music, with nearly every record becoming a smash hit. Mr. Eazi discovered the Celebration singer in 2017 through his Empawa Africa initiative, and the 23-year-old Lagos indigenous has continued to revel in the spotlight since then. He is contracted to Gorilla Sauce Entertainment/Empawa as his current record label.
Chike Osebuka’s music is known for its harmonic combination of Igbo language and smooth RnB vocals. The Enugu State indigenous rose to prominence after being first runner-up on Airtel’s The Voice (2016).
Chike cemented his place amongst these pioneers of the current musical transformation engulfing the Nigerian music business with the release of his debut album, Boo of the Booless, in January 2020. In 2021 or 2022, he’ll release his sophomore album.
This genre-defying Empress has regularly demonstrated her musical prowess at a time when ladies in the country’s most exploitative music business are struggling to breakthrough.
Her flowing Afro-RnB, which this writer believes should be recognized as a genre named “Tems“, as well as her musical narrative makes her stand out. The 25-year-old Lagos-born bi-racial native (British father and Nigerian mother) has been on Wizkid’s Made In Lagos and Khalid’s Know Your Worth song, among others which makes her the Cinderella of the Nigerian Music Industry.
Adewale Emmanuel, the self-proclaimed Mayor of Lagos, rocketed to prominence following his Instagram cover of Davido’s The Money went widespread. In 2016, he was signed to Davido’s Davido Music Worldwide (DMW) label, and he has defiantly refused to fade away from the Nigerian music industry.
The 27-year-old Afro-pop artist has continued to plague the music business with benchmark singles, correctly carving his name as one of the poster faces of the new generation in the business, from his first album, The Mayor of Lagos (2018), to his Geng (EP). His distinctive slang, “Of Lay Lay, Of Lagos,” is as well-known over the world as his music.
The Cotonou-born, Oyinkansola Sarah Aderibigbe who is popularly known as Ayra Starr is a Nigerian singer and songwriter who makes this list as one of the poster faces of the new generation of the Nigerian Music Industry. Her music is a mix of Afropop, R&B, and soul. Ayra Starr started her musical career in 2020 when she posted her first work which caught the attention of Mavins Records boss, Don Jazzy who signed her to the label. She released her debut album project dubbed “Ayra Starr EP” in 2021 and the album has been described as a topsy-turvy chronicle of love by many.
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